Five Ways CCOs Can Save Innovation
Innovation failure rates are abysmal, ranging from 60-96%. One explanation is that customers are typically not involved early enough (if at all) in the innovation cycle, yielding expensive, colossal failures. Top…
Innovation failure rates are abysmal, ranging from 60-96%. One explanation is that customers are typically not involved early enough (if at all) in the innovation cycle, yielding expensive, colossal failures. Top…